جمهوری اسلامی ایران و برندینگ دینی؛ انقلابیگری ضد سیستمی در نظام بین الملل

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استادیار گروه علوم سیاسی دانشگاه فردوسی مشهد.

2 استادیار گروه علوم سیاسی دانشگاه آزاد اسلامی واحد زاهدان، زاهدان، ایران

چکیده

امروزه برند شدن یک کشور و تصویر سازی مثبت و منفی از آن مبتنی است بر مولفه­های مختلف قدرت نرم افزاری و سخت افزاری آن کشور. ملت­های مختلف در دنیای امروز برندینگ و تصویر خود را بر مبنای مولفه­های متفاوت مانند اقتصاد، فرهنگ، سیاست، حکومتداری، توریست و .... ارائه می­دهند. حال سوال این است که اصولاٌ آیا دین می­تواند برندینگ یک ملت برای نمایش و ارائه خودش در دنیا باشد؟ آیا برندینگ دین می­تواند عنصری مثبت و تعیین کننده برای مطرح شدن یک کشور و افزایش قدرت نرم آن و متعاقباً گسترش تصویر سازی مثبت از آن کشور باشد؟ به نظر می­رسد جمهوری اسلامی ایران با برندینگ دین توانسته است حوزه­های نفوذ و قدرت خود را گسترش دهد هر چند این قدرت در مواقعی ضد سیستمی و در تضاد با ساختار نظام بین المللی متاثر از منافع کشورهای قدرتمند غربی بوده است. استانداردهای و هنجارهای دوگانه سیستم بین المللی، برندینگ دینی یک ملت و منافع موجه آن را به رسمیت نشناخته است به این دلیل که اصولاٌ دین و استفاده از آن به عنوان مبنای نفوذ و افزایش قدرت بر مبنای تضاد با هنجارها و منافع قدرت­های بزرگ غربی و متحدانشان است. مقاله حاضر به این امر تاکید می­کند که جمهوری اسلامی ایران توانسته است با برندی دینی به تصویر سازی و ارائه خود در دنیا روی بیاورد، هر چند این تصویر سازی در مواقعی مبتنی بوده است بر ضدیت با  سیستم بین الملل.

کلیدواژه‌ها


عنوان مقاله [English]

Islamic Republic of Iran and Religious Branding; Anti-System Revolutionary Acts in the International System

نویسندگان [English]

  • Arash Beidollahkhani 1
  • Yaser Kahrazeh 2
1 epartment of Political Science, Faculty Ferdowsi University of Mashhad.
2 Department of Political Science, Faculty of law and Political Sceince, Zahedan Azad university
چکیده [English]

Today, the branding of a country and issuing a positive or negative portrayal of it is based on the various components of its software and hardware power. Nowadays, different nations in the world are branding themselves and portray it based on different components such as economics, culture, politics, governance, tourism, and so on. Now the question is that whether religion can really be the branding of a nation to represent and present itself in the world? Can the branding of religion be a positive and decisive element in raising a country and enhancing its soft power and subsequently spreading a positive image of it? The Islamic Republic of Iran seems to have been able to expand its areas of influence and power by branding religion, though this power has been influenced by the interests of powerful Western countries in times of anti-system and in opposition to the structure of the international system. The dual standards and norms of the international system have not recognized the religious branding of a nation and its legitimate interests because it is primarily concerned with religion and its use as a basis for influence and increasing power in conflict with the norms and interests of the great Western powers and their allies. The present article emphasizes that the Islamic Republic of Iran has been able to portray and present itself in the world with a religious brand, even though this portrayal was at times based on opposition to the international system.

کلیدواژه‌ها [English]

  • Branding
  • Religion
  • Islamic Republic
  • FAME
  • International
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