Document Type : Original Article
Authors
1
PhD student, Department of History, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2
Professor of Art Department, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
3
Associate Professor, Department of Painting, Faculty of Art and Architecture, University of Tarbiat Modares, Tehran, Iran.
Abstract
Globalization has various aspects and fields, one of the most prominent aspects of which is the globalization of art and culture. Meanwhile, the investigation of contemporary art is of interest as one of the most powerful and influential tools and one of the components of cultural flow in the context of globalization. In the contemporary era and in line with the phenomenon of globalization, the definitions and interpretations of art have completely changed. The purpose of this article is to study the importance of studying the ability of contemporary arts in the discourse of cultural identity and to answer the question of what role Iranian contemporary art has played in the cultural discourse in the field of globalization. The research method is based on the descriptive-analytical nature and the method of collecting information is library and documentary. The method of information analysis is also qualitative. The results show that Iran's art has a high economic potential so that it can play an important role in increasing the national GDP. Based on this, the global cultural supermarket will take the place of local cultural elements by offering different cultural and media goods, and the cultural identity will become the identity of the market. The feeling of belonging to a nation or tradition, with the idea of free choice in the market economy. is replaced Of course, it should be noted that languages, personal relationships, and religious, ethnic, and political ties stand in the way of the expansion of global integrated culture, and it must be said that cultural globalization affects popular culture and political culture. It is on each other and has the ability to play an important role in the globalization of contemporary Iranian arts by influencing the discussion of cultural identity.
Keywords
Main Subjects
)