The impact of Instagram on the increase of relative deprivation feelings and its role in the perception of the effectiveness of the Islamic Republic of Iran.

Document Type : Original Article

Author

Department of Islamic Studies, Islamic Azad University, Shahr-e-Quds Branch, Tehran, Iran

Abstract
With the increasing penetration of Instagram in Iran, representations of luxury lifestyles, excessive consumerism, and transnational comparisons have created conditions for the formation or intensification of relative deprivation and a decline in the perceived efficacy of the Islamic Republic. This study addresses the question: How does Instagram, through the mechanism of relative deprivation, influence perceptions of regime efficacy? The central hypothesis posits that Instagram, by activating four processes—exposure to new lifestyles, reproduction of new ideologies, reference group displacement, and value imbalance—amplifies the gap between expectations and actual capacities, thereby undermining perceived regime efficacy. The present research employs a theoretical-analytical method, drawing on Ted Robert Gurr’s framework of relative deprivation. Findings indicate that Instagram, by substituting traditional reference groups and highlighting elite lifestyles, produces upward social comparisons, and that the selective and performative nature of these representations intensifies their socio-psychological impact. Based on these results, targeted explanatory efforts (jihad-e tabyin) and the promotion of media literacy are recommended as counter-strategies.

Keywords

Subjects

Agha Bakhshi, Ali (1990), Dictionary of Political Sciences, Tehran: Chapar Publications.
Ebrahimpour, Hana and Ghorbanali Saboktaktin-Rizi (1995), “Social Media and the Pathological Representation of Aging and Beauty Ideals in Women”, Women’s Journal, Volume 16, Issue 51, pp. 1-37.
Alamoti, Mustafa (1999), Iran in the Pahlavi Era, Volume 2, London: Pakah Publications.
Turkzadeh, Jafar and Mahboobeh Pakbaz (1994), “Jihad of Explanation: Conceptualization Based on the Statements of Ayatollah Khamenei (Supreme Leader)”, Quarterly Journal of Islamic Revolution Research, Volume 13, Issue 1, pp. 61-86.
Javaheri, Fatemeh, Afshin Khomand and Seyyed Hossein Serajzadeh (2004), “Specific Consumption and Relative Deprivation among Instagram Users”, Society, Culture and Media, No. 50, pp. 45-74.
Hamzeh, Farhad, Mahmoud Najafi Mojtahedi and Mohammad Akhbari (2002), “Investigating the Impact of Social Networks on Users’ Political Demands (Comparative Study of Telegram and Instagram Networks)”, Political Planning of Space, Volume 6, No. 1, pp. 120-134.
Hassani, Mohammad Reza, Fatemeh Mohammadzadeh and Hamideh Mohammadzadeh (2004), “The New Generation and the Processes of Identity Finding (With Emphasis on Identity Finding through Social Media)”, New Media Studies, Volume 11, No. 42, pp. 133-177.
Rezaei, M. (2007), “Investigating the Cultural Effects of Social Networks”, in M. Rezaei (editor), Proceedings of the National Conference on Culture and Media, pp. 120-135, Tehran: Tehran University Press.
Zendeboudi, Khairy and Fatemeh Zendeboudi (2013), “Study on the Role of Students’ Media Literacy in Their Sensitivity to Commercial Advertising”, Media Studies, No. 20, pp. 169-182.
Samdaliry, Kazem (2004), “Measuring Relative Deprivation in the Theory of the Negotiator”, Strategic Studies Quarterly, Vol. 6, No. 22, pp. 813-829.
Soltanifar, Mohammad, Ataollah Garanmayehpour and Shaghayegh Hashemi (2019), “A Case Study Between Education and Social Participation of Individuals Using Celebrities’ Instagram Pages in the Corona Crisis”, Educational Psychology Quarterly, Vol. 16, No. 55, pp. 69-94.
Sanei Monfared, Mohammad Ali (2001), The Stabilization and Efficiency of the Political System of the Islamic Republic of Iran, Tehran: Al-Zahra University.
Ajamoglu, Darun (2004), Why Nations Fail, translated by Mohsen Mirdamadi, Tehran: Rozena.
Garr, Ted Robert (2008), Why Humans Rebel?, translated by Ali Morshedizad, Tehran: Strategic Studies Research Institute.
Goodarzi, Farshad (2005), “Celebrification of Iranian Society and the Tendency to Neoliberal Values ​​in the Context of Instagram”, Iranian Cultural Research Quarterly, Volume 18, No. 3, pp. 131-178.
Goffman, Irving (2019), The Self in Everyday Life, translated by Masoud Kianpour, Tehran: Markaz Publishing.
Foladian, Majid and Amin Majidifard (2015), “Substitutability in Iranian Instagram: The Mechanism of Influence of Instagram Reference Groups among Iranian Youth”, Quarterly Journal of Cultural and Communication Studies, Volume 26, Issue 71, pp. 9-41.
Katouzian, Mohammad Ali (1993), Iran’s Political Economy from Constitutionalism to the End of the Pahlavi Dynasty, translated by Mohammad Reza Nafisi and Kambiz Azizi, Tehran: Markaz Publications.
Karimi, Behzad, Ali Delavar and Ali Akbar Farhangi (2011), “Instagram: The New Experience of Seeing and Being Seen and Its Consequences”, Media, Volume 32, Issue 1, pp. 29-51.
Karimi, Y. (2019), “The Effect of Social Networks on the Feeling of Relative Deprivation”, Journal of Social Sciences, Volume 15, Issue 2, pp. 45-60.
Labafi, Somayeh and Faezeh Zamani (2015), “Providing a Moderation Framework for Fake News on Platforms (Case Study: Moderation of Fake News on Social Network Platforms X and Instagram)”, Business Management, Volume 17, Issue 3, pp. 918-946.
Mohammadi, M. (2019), “Instagram and Changing Consumption Patterns in Youth”, New Media Studies Quarterly, Volume 6, Issue 22, pp. 145-172.
Mousavi, Seyed Mohammad, Mehdi Malmir and Mostafa Rahmani (2019), “Investigating the Relationship between Feeling of Relative Deprivation and Tendency to Delinquency (Case Study: Youth 18 to 29 Years Old in Yasuj City)”, Journal of Social-Police Research on Women and Family, Volume 8, Issue 2, pp. 23-46.
Najafi Mojtahedi, Mahmoud, Farhad Hamzeh and Mohammad Akhbari (2013), “Investigating the Impact of Social Networks on Users’ Political Demands (Comparative Study of Telegram and Instagram Networks)”, Political Planning of Space, Volume 6, Issue 1, pp. 120-134.
Nourirad, Fatemeh (2012), “The Role of Instagram Bloggers in the Formation of False Standards of Welfare and Relative Deprivation”, Quarterly Journal of Social Sciences, Volume 29, Issue 96, pp. 197-228.
Nikpay, Iraj (2019), “The Dual Effect of Instagram on Users’ Social Capital”, Quarterly Journal of Iranian Cultural Research, Volume 12, Issue 4, pp. 147-172.
Hashemi Monfared, Azadeh and Ali Rabiei (2017), “A Case Study of the Self-Display Style of Instagram Social Page Users”, Quarterly Journal of Social Sciences, Volume 24, Issue 78, pp. 157-194.
Veblen, Thorstein (1403), The Theory of the Physical Class, translated by Farhang Ershad, Tehran: Nei Press.
Akçay, Erol and Ryotaro Ohashi (2024), “The floating duck syndrome: biased social learning leads to effort–reward imbalances”, Evolutionary Human Sciences, Vol. 6, e22.
Esping-Andersen, Gøsta (1990), The Three Worlds of Welfare Capitalism, Princeton: Princeton University Press.
Gurr, Ted Robert (1971), Why Men Rebel, Princeton: Princeton University Press.
Hassan, Mahmoud, Fatima Mohammadi and Leila Karimi (2025), “Digital Identity Formation Among Iranian Youth: The Role of Social Media in Reshaping Value Perceptions”, New Media & Society, Vol. 27, No. 1, pp. 112-135.
Inglehart, Ronald and Christian Welzel (2005), Modernization, Cultural Change, and Democracy: The Human Development Sequence, Cambridge: Cambridge University Press.
Ladin, Keren, Norman Daniels and Ichiro Kawachi (2010), “Exploring the Relationship between Absolute and Rela